Blindspot

The mind hides what the heart can’t see even when we think we’re fair.

We like to believe we are fair, rational, and impartial, but what if much of our behavior is shaped by hidden biases we cannot see? In Blindspot, Banaji and Greenwald explore the invisible forces that influence our judgments and decisions, revealing how even well-intentioned people unknowingly perpetuate prejudice. Drawing on decades of research, they show how our minds create blind spots that shape interactions at work, in society, and in personal relationships.

Through vivid examples, studies, and psychological experiments, the authors reveal how awareness is the first step toward change. They explain how hidden biases affect race, gender, age, and social status, offering practical strategies for recognizing and mitigating them. The book illuminates the subtle ways the mind can betray our values and the conscious effort required to align actions with intentions.

Blindspot is both a mirror and a guide, challenging readers to confront uncomfortable truths about themselves while empowering them to act more consciously. It is an essential read for anyone committed to fairness, self-awareness, and understanding the unseen forces that shape human behavior.

• 1-2 working days.
• Please get in touch if you need urgent delivery Call/Whatsapp: +971 55 629 3914
• FREE delivery on orders above AED 200.