Blink

The Power of Thinking Without Thinking.

In Blink, Malcolm Gladwell explores the psychology behind snap judgments and first impressions. He delves into how our brains can make accurate decisions in the blink of an eye without conscious reasoning and how those instincts can sometimes be surprisingly accurate or dangerously flawed.

Using a blend of neuroscience, psychology, and real-world case studies, Gladwell reveals how we can better understand and harness the power of our intuition, while also recognizing its limitations. From art experts to military strategists, Blink offers insights into the unconscious processes that shape our choices.

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