Built to Last

Great companies aren’t born they’re engineered to endure. Discover what makes greatness endure.

Collins and Porras explore what separates the enduringly successful companies from those that fade into obscurity. Built to Last draws on decades of research into visionary businesses, uncovering the core principles, values, and practices that allow organizations to thrive over generations. The authors reveal that greatness is not about fleeting trends or charismatic leadership—it’s about building a strong foundation, fostering a resilient culture, and staying true to core values while embracing change.

Through detailed case studies and compelling examples, the book identifies patterns that visionary companies share, from defining clear missions to promoting disciplined innovation. Readers gain insights not only into business strategy but also into leadership, decision-making, and organizational design, with practical lessons that can be applied across industries and scales.

Profound, analytical, and highly practical, Built to Last is a definitive guide for entrepreneurs, executives, and anyone interested in creating organizations that endure. It challenges conventional wisdom while offering actionable strategies for long-term success.

• 1-2 working days.
• Please get in touch if you need urgent delivery Call/Whatsapp: +971 55 629 3914
• FREE delivery on orders above AED 200.