Contagious

Contagious explores the science behind why certain ideas, products, and behaviors become popular and spread rapidly. Jonah Berger reveals six key principles that make content and messages more shareable and memorable.

Drawing on research and engaging stories, the book explains how social influence, triggers, emotions, public visibility, practical value, and storytelling drive word of mouth and viral marketing. Contagious provides practical techniques for businesses, marketers, and anyone looking to make their message stick.

This book offers a powerful guide to understanding and creating contagious content in today’s connected world.

• 1-2 working days.
• Please get in touch if you need urgent delivery Call/Whatsapp: +971 55 629 3914
• FREE delivery on orders above AED 200.