Drive

he Surprising Truth About What Motivates Us. Motivation isn’t about rewards and punishments, it’s about purpose, mastery, and autonomy.

In Drive, Daniel Pink challenges conventional notions of what motivates people, revealing that extrinsic rewards often undermine performance. Drawing on psychology, economics, and real-world examples, he presents a framework centered on intrinsic motivation, the drive to learn, create, and make a meaningful impact. Pink shows that autonomy, mastery, and purpose are far more powerful forces than money or fear in driving success and fulfillment.

Pink illustrates his ideas with research and practical guidance, exploring how organizations, educators, and individuals can harness intrinsic motivation to unlock potential. He provides actionable insights for fostering engagement, innovation, and long-term satisfaction in both work and personal life.

Insightful, engaging, and transformative, Drive reframes how we understand motivation in the modern world. It is a must-read for anyone seeking to inspire themselves or others, align action with values, and cultivate a life of purpose and achievement.

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