Driving Digital Strategy

Driving Digital Strategy offers a clear and actionable roadmap for leaders navigating the challenges of digital transformation. Sunil Gupta moves beyond buzzwords to explain how digital technologies fundamentally change how businesses create value, compete, and grow. The book focuses on strategy first, technology second. Gupta emphasizes understanding customer behavior, business models, and organizational capabilities before adopting digital tools. Through case studies across industries, readers see how successful companies rethink their entire value chain in the digital age. Rather than prescribing one size fits all solutions, the book teaches leaders how to ask the right questions and make informed decisions. It balances conceptual clarity with real-world practicality, making it accessible to both technical and non-technical readers. This is essential reading for executives, entrepreneurs, and managers who want to lead digital change with confidence rather than fear. It equips readers to act decisively in a rapidly evolving business landscape.

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