Fall in Love with the Problem, Not the Solution

True innovation begins where curiosity meets persistence. Focus on the challenge, not the quick fix, and watch innovation thrive.

Uri Levine, co-founder of Waze, distills decades of entrepreneurial experience into a clear, actionable philosophy: success doesn’t come from clinging to a single solution, but from deeply understanding the problems worth solving. Through vivid anecdotes, practical lessons, and sharp insights, Levine shows how curiosity, adaptability, and relentless problem-solving distinguish great innovators from the rest.

This book is a guide for entrepreneurs, business leaders, and anyone looking to make meaningful impact. Levine encourages readers to embrace experimentation, accept failure as part of learning, and cultivate a mindset that focuses on the challenge rather than the immediate fix. It’s a roadmap for turning obstacles into opportunities and ideas into lasting change.

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