Hooked

Learn why some products become addictive and how to design the ones people can’t put down.

Why do some products become habits, while others fade into obscurity? In Hooked, Nir Eyal breaks down the psychology behind habit-forming technology, offering a framework for creating products that captivate users without relying on coercion. Drawing on behavioral science, case studies, and real-world examples from tech giants, Eyal introduces the “Hook Model” a four-step process that guides products from initial engagement to long-term user attachment.

This book isn’t just for developers or designers; it’s for anyone seeking to understand human behavior in the digital age. Eyal shows how triggers, actions, rewards, and investment loops shape habits, and provides actionable strategies to ethically design experiences that users return to again and again.

Insightful, actionable, and thought-provoking, Hooked equips entrepreneurs, marketers, and product creators with the tools to understand attention, engagement, and human motivation, bridging psychology with business in a way that is both practical and ethical.

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