How Brands Grow

How Brands Grow challenges traditional marketing theories and presents evidence-based insights on how brands actually grow in competitive markets. Byron Sharp uses empirical research to explain that brand growth comes primarily from increasing market penetration and reaching more buyers, not just from targeting loyalty or niche segments.

The book reveals surprising truths about consumer behavior, brand loyalty, and advertising effectiveness. It emphasizes the importance of mental and physical availability and provides practical guidance on brand building, category entry, and marketing strategies that drive real growth.

Essential reading for marketers, business leaders, and anyone interested in understanding how to create and sustain successful brands in today’s marketplace.

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