Influence: The Psychology of Persuasion

The Classic Book on How to Persuade and Win People Over.

Influence explores the psychology behind why people say yes and how to apply these insights ethically in business and everyday life. Robert Cialdini reveals six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

Through engaging research and compelling stories, the book shows how these principles shape human behavior and decision-making. It offers practical strategies for marketers, salespeople, negotiators, and anyone interested in influencing others effectively.

Widely regarded as a foundational text on persuasion, Influence combines scientific rigor with practical advice to help readers become more persuasive and aware of persuasive techniques.

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