Measure What Matters

What gets measured gets mastered and what gets mastered changes the world. The system behind Google’s rise and how you can use it to achieve breakthrough success.

In Measure What Matters, legendary venture capitalist John Doerr introduces readers to the powerful goal-setting system known as OKRs Objectives and Key Results. With case studies from Google, Intel, and other industry leaders, Doerr shows how this deceptively simple framework drives focus, accountability, and innovation at scale. By aligning teams around clear objectives and measurable outcomes, organizations can achieve not just growth, but transformative impact.

Through real-world examples and practical insights, Doerr reveals how OKRs foster transparency, sharpen priorities, and create a culture of execution. Whether you’re a startup founder, a corporate executive, or a team leader, this book equips you with the tools to turn ambitious visions into measurable success.

Ambitious yet practical, Measure What Matters is both a playbook and a philosophy, one that has fueled some of the most innovative companies of our time and continues to reshape how leaders set goals and inspire progress.

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