Ogilvy on Advertising
Ogilvy on Advertising
By David Ogilvy
Ogilvy on Advertising is a timeless guide from one of the most influential figures in the advertising world. David Ogilvy shares his expert knowledge on what makes advertising effective, including tips on copywriting, brand building, and campaign strategy.
Filled with practical advice, real world examples, and memorable insights, this book covers everything from research and planning to creativity and media buying. Ogilvy emphasizes the importance of honesty, clarity, and understanding the consumer’s mindset.
Essential reading for marketers, advertisers, and business professionals looking to create powerful and successful advertising campaigns.
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