Predictably Irrational

We are not as rational as we think, and understanding our biases can change everything.

In Predictably Irrational, Dan Ariely explores the hidden forces that shape our decisions, revealing the systematic ways in which humans deviate from rational behavior. Using experiments, anecdotes, and real-world examples, Ariely uncovers the predictable patterns behind spending, procrastination, social norms, and self-control. The book bridges behavioral science with everyday life, showing how understanding our quirks can help us make better choices.

Ariely demonstrates that irrational behavior is neither random nor chaotic, it follows consistent patterns that can be studied, predicted, and leveraged. By examining everything from the psychology of pricing to the influence of expectations, he provides readers with practical insights into human behavior and decision-making, both personally and professionally.

Engaging, illuminating, and thought provoking, Predictably Irrational challenges readers to rethink assumptions about rationality. It equips us to understand our own biases, improve decision-making, and navigate a world that often exploits the predictable flaws in our judgment.

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