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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
By Al Ries and Jack Trout
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Dhs. 57.00
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About this book
Violate Them at Your Own Risk.
The 22 Immutable Laws of Marketing presents fundamental principles that every marketer must understand to succeed. Al Ries and Jack Trout distill marketing down to 22 essential laws that explain why some products and brands thrive while others fail.
The book covers topics such as leadership, perception, focus, exclusivity, and the importance of being first in the consumer’s mind. Through memorable examples and straightforward advice, the authors highlight how following these laws can create lasting competitive advantage.
A must-read for marketers, business owners, and entrepreneurs, this classic offers timeless wisdom for navigating the complex world of marketing.
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