The Age of Surveillance Capitalism

Your data isn’t just collected it’s weaponized to shape your choices, your behavior, and your future.

In The Age of Surveillance Capitalism, Shoshana Zuboff unveils the hidden architecture of our digital age: a world where human experience itself is harvested, commodified, and sold as raw material for profit. With rigorous clarity, she shows how tech giants from Google to Facebook built an empire not on products or services, but on the prediction and manipulation of human behavior. What began as innovation has metastasized into a new form of economic domination.

Zuboff traces how this system infiltrates daily life, shaping elections, influencing markets, and eroding personal freedoms, all while cloaking itself in convenience and efficiency. Drawing on decades of research, she demonstrates how surveillance capitalism thrives by turning privacy into a relic of the past and choice into an illusion. It is not just a business model, it is a new power structure that rewires democracy, culture, and even our sense of self.

Urgent, chilling, and fiercely intellectual, The Age of Surveillance Capitalism demands that readers reckon with the stakes of our digital future. This is not a book about gadgets or social media it is a manifesto for reclaiming autonomy in an era where every click, glance, and whisper can be monetized. Zuboff equips readers with the vocabulary and framework to understand the world we’ve entered and the courage to resist it.

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