The Art of the Start 2.0

Launch bold. Build smart. Thrive faster. Your blueprint for turning ideas into impact.

Guy Kawasaki, legendary Silicon Valley evangelist, equips entrepreneurs, innovators, and dreamers with a modern playbook for starting anything from scrappy startups to social movements. In this updated edition, Kawasaki expands his iconic guide with fresh insights for today’s digital, fast-moving world.

From crafting a compelling pitch and building a lean business model to harnessing social media, crowdfunding, and bold brand positioning, The Art of the Start 2.0 cuts through fluff with actionable advice. It’s about clarity, focus, and execution, the must-have skills for transforming ideas into lasting impact.

Packed with proven tactics, practical wisdom, and Kawasaki’s sharp wit, this book is less a manual and more a launchpad for anyone ready to stop dreaming and start doing.

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