The E-Myth Revisited

Why Most Small Businesses Don’t Work and What to Do About It.

In The E-Myth Revisited, Michael E. Gerber dismantles the romanticized idea of entrepreneurship and reveals why so many small businesses fail. He explains the critical difference between working in your business and working on your business, showing entrepreneurs how to shift from being trapped in daily tasks to building a sustainable and scalable system.

Through practical insights and relatable examples, Gerber introduces the “Entrepreneur, Manager, and Technician” framework, helping business owners recognize the roles they must balance to thrive. The book guides readers on creating repeatable processes, building strong foundations, and designing businesses that can grow beyond the owner’s direct involvement.

Straightforward, enlightening, and transformative, The E-Myth Revisited is a blueprint for turning struggling ventures into efficient, thriving enterprises.

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