The Lean Startup
The Lean Startup
By Eric Ries
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About this book
In The Lean Startup, Eric Ries redefines how modern businesses are built and scaled in an age of uncertainty. Rather than relying on rigid business plans and long product cycles, Ries introduces the concept of continuous innovation, rapid experimentation, and validated learning. Through real-world case studies and practical frameworks, he shows how entrepreneurs and established companies alike can test ideas quickly, adapt to feedback, and pivot before it is too late.
This groundbreaking method empowers founders to minimize wasted time and resources while maximizing their chances of success. Ries emphasizes agility, customer feedback, and sustainable growth as the pillars of building a company that not only survives but thrives in competitive markets.
Practical, strategic, and empowering, The Lean Startup is a must-read blueprint for anyone who wants to turn vision into a lasting, scalable business.
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