The Personal MBA

Master the Art of Business Without a Traditional MBA.

The Personal MBA distills the key principles of business, management, and entrepreneurship into a clear and accessible guide. Josh Kaufman argues that you do not need an expensive business school degree to understand how successful businesses work and how to apply those principles effectively.

Covering topics like value creation, marketing, sales, finance, systems, and productivity, Kaufman presents a comprehensive overview of essential business knowledge. The book is filled with practical insights, mental models, and actionable advice for entrepreneurs, professionals, and lifelong learners.

Straightforward and empowering, this book is a must-read for anyone seeking to master business fundamentals and accelerate personal and professional growth.

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