The Power of Habit

Unlocking the Science of Why We Do What We Do.

In The Power of Habit, Pulitzer Prize winning journalist Charles Duhigg explores the hidden forces that shape our daily lives: habits. Through fascinating stories of individuals, companies, and societies, Duhigg reveals how habits are formed, how they function, and how they can be transformed. From Olympic athletes to business leaders, he shows how harnessing the power of habit can lead to remarkable change and lasting success.

At the heart of the book lies the “habit loop” cue, routine, reward, a simple yet powerful framework that explains why habits exist and how they can be reshaped. By understanding this loop, readers gain the tools to break destructive patterns and build new, empowering ones that drive personal and professional growth.

Compelling and deeply practical, The Power of Habit is a transformative guide that illuminates the science of behavior and gives readers the keys to unlocking positive change.

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