The Tipping Point

How Little Things Can Make a Big Difference.

The Tipping Point explores the mysterious point at which an idea, trend, or social behavior crosses a threshold and spreads like wildfire. Malcolm Gladwell investigates the hidden forces that drive rapid change in society, drawing on psychology, sociology, and real world case studies to explain how small actions can trigger sweeping transformations.

From the unexpected rise of Hush Puppies shoes to the spread of crime in New York City, Gladwell uncovers the power of a few influential individuals; Connectors, Mavens, and Salesmen, who play critical roles in sparking social epidemics. He reveals how timing, environment, and the “stickiness” of an idea combine to produce tipping points in everything from marketing to public health.

Insightful and thought-provoking, The Tipping Point offers a fresh way of understanding how change happens and how we can harness it.

• 1-2 working days.
• Please get in touch if you need urgent delivery Call/Whatsapp: +971 55 629 3914
• FREE delivery on orders above AED 200.