This Is Marketing

You Can’t Be Seen Until You Learn to See.

This Is Marketing challenges traditional marketing tactics and focuses on the importance of empathy, connection, and storytelling to create meaningful value. Seth Godin teaches readers how to build trust with their audience by understanding their needs and creating products and services that truly matter.

The book encourages marketers and entrepreneurs to embrace authenticity and generosity while targeting the smallest viable market that will sustain their business. With practical advice and inspiring examples, Godin shows how effective marketing is about making change happen by serving others.

This thoughtful and powerful book is essential for anyone looking to lead, grow, and make an impact in today’s marketplace.

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