To Sell Is Human

We’re all in sales now whether we realize it or not. Again, what is the surprising truth about moving others?

To Sell Is Human, Daniel H. Pink reframes the age-old notion of sales, revealing that in today’s economy, everyone—from entrepreneurs to educators, parents to professionals—is engaged in influencing, persuading, and moving others. Drawing on social science research, real-world examples, and compelling stories, Pink argues that selling is no longer just about products—it’s about ideas, behaviors, and human connection.

The book offers actionable strategies for understanding what motivates people, mastering the art of persuasion, and presenting ideas with clarity and integrity. Pink emphasizes the importance of attunement, buoyancy, and clarity, providing readers with a roadmap for navigating the subtle, essential skill of selling in everyday life. From negotiating deals to inspiring teams, the principles outlined apply far beyond traditional sales roles.

Insightful, practical, and engaging, To Sell Is Human challenges readers to rethink persuasion and influence as fundamental human skills. It empowers anyone to communicate more effectively, inspire action, and succeed in a world where selling is not a job—it’s a way of life.

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